Douglas Rushkoff is an American media theorist, writer, columnist, lecturer, graphic novelist, and documentarian. He is best known for his association with the early cyberpunk culture, and his advocacy of open source solutions to social problems.

Rushkoff is known for coining terms and concepts including viral media (or media virus), digital native, and social currency. He has written ten books on media, technology and culture.

Rushkoff is currently Professor of Media Theory and Digital Economics at the City University of New York, Queens College.